Head of Social Media
Community Engine is an Australian owned company providing social media, membership management and community engagement technology, products and services to all types of organisations including business, government and the not-for-profit sectors. We're in the process of designing the next generation of our social networking platform and with increased customer demand we're looking for outstanding talent to join our team in Sydney's Northern Beaches (Brookvale). We are looking for someone to lead our social media services - responsible for overseeing social media brand strategy, community development and content distribution initiatives across our entire client roster.
General Criteria
- Responsible for social media strategy across all clients
- Responsible for content distribution across all campaigns & programs
- Strong understanding of social media metrics and analytics
- Deep knowledge of all social platforms, strategies and models
- Ability to build and manage publisher, blogger, influencer network
- Ability to develop social media brand strategies and frameworks for all types of organizations including business, government and the not for profit sectors
- Comfortable and qualified to client-face
- Candidate must have extensive social media experience and actively participating in a wide variety of social media activities such as blogging, micro-blogging, community development and management, distribution of web and mobile applications, social bookmarking, commenting, etc. and is well-connected within the broader social media world. Additionally, the candidate must be able to think strategically to help big brands effectively navigate the social media landscape.
- Most importantly, you need to be able to ‘map and do'. That is you must be able to develop compelling social media strategies for clients and be willing and able to roll up your sleeves to help implement programs and get things done.
Responsibilities :
- Create comprehensive social media strategies and define programs to increase visibility, membership and traffic across brand properties.
- Build, manage and maintain internal network of influencer, bloggers, publishers and key partners to leverage for effective content distribution.
- Experiment with new and alternative ways to leverage social media activities
- Monitor trends in social media tools and applications to appropriately apply knowledge to increasing the use of social media among company's roster of clients
- Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company's products and services
- Measure the impact of social media on the overall marketing efforts
Experience – the ideal candidate will have experience in the following areas:
- Social media tools and techniques
- Content distribution and delivery
- Digital Marketing
- Brand Strategy
- Product marketing
- Technology
- Project management
Attributes – the key attributes for this position include:
- Creativity
- Willingness to experiment
- Ability to deal with uncertainty
- Ability to contribute individually, and lead, manage or participate in cross-functional teams
- Doggedness and determination
- Ability to synthesize large amounts of data into actionable information
- Excellent writing skills and a willingness to use them
- Excellent verbal communication skills
- Persuasiveness
- Ability to create great working relationships with all levels within the company and across multiple disciplines
- Sense of humour
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