Edelman have recently published their 11th Trust Barometer, designed to “gauge attitudes about the state of trust in business, government, NGOs and media across 23 … Read More
posted by Venessa
Earlier this year we commissioned Nielsen to undertake research to benchmark how Australian businesses were using and investing in social media. For the first time, … Read More
posted by Venessa
“I just don’t get it. What’s this tweet, twit stuff all about anyway?” “I really don’t care what people are having for lunch.” “I don’t … Read More
posted by Venessa
Facebook is easily the biggest social networking site in the world. Its numbers have reached more than 500 million active users and climbing. In Australia … Read More
posted by Venessa
I read a blog post by Social Media Today contributing writer, Matt Chandler, about marketing, communications, IT, and who plays what role when social media … Read More
posted by Venessa
Using social media as a customer insight tool is one of smartest ways to use social media. Never mind the marketing aspect of it. Sure, … Read More
posted by Venessa
Losing touch with customers is not something businesses are shooting for. On the contrary, we know that losing touch means losing altogether. This is why … Read More
posted by Venessa
What we found out during our Nielsen-Community Engine 2010 Social Media Business Benchmarking Study is that this year, 71 percent of Australian organisations will participate … Read More
posted by Venessa
There is a controversy that has been going on. If you’re on Facebook, it could effect you…perhaps not. Facebook has been making tech news for … Read More
posted by Venessa
There are many paths an organisation can take while pursuing its goals. There is medium upon medium to advertise, to exclaim, to write, broadcast from … Read More
posted by Venessa
Navigating the social and semantic web can be a tricky business - but we make it our business to help you to get the most out of it. From serious tactics & metrics to sites & projects we love, you'll find it here on the Community Engine blog.
Subscribe to our monthly newsletter