26 Aug 10
Losing touch with customers is not something businesses are shooting for. On the contrary, we know that losing touch means losing altogether. This is why … Read More
posted by Piers Hogarth-Scott
02 Jun 10
It’s safe to say that if you’re an organisation that sells, creates, or just plain exists, then there are people talking about your brand online, … Read More
posted by Piers Hogarth-Scott
20 May 10
There is a controversy that has been going on. If you’re on Facebook, it could effect you…perhaps not. Facebook has been making tech news for … Read More
posted by Piers Hogarth-Scott
14 May 10
In our last post, we spoke about how the 2010 Nielsen-Community Engine Social Media Benchmarking Study identified that one of the biggest barriers to investing … Read More
posted by Piers Hogarth-Scott
05 May 10
In the Social Media Business Benchmarking study we commissioned with Nielsen, it was found that a significant percentage of Australian businesses didn’t feel as though … Read More
posted by Piers Hogarth-Scott
02 Mar 10
We’ve written a couple of posts on social media ROI and there was a great post in Social Media Today by Brian Solis on how … Read More
posted by Piers Hogarth-Scott
01 Mar 10
If we were to summarise one of key Community Engine value propositions, it is this: social networking with a purpose.
The fundamental value proposition underpinning purpose-based … Read More
posted by Piers Hogarth-Scott
19 Feb 10
As more and more companies dive into social media, there’s a rising tide of expectations and understanding of ROI. I wanted to share some recent … Read More
posted by Piers Hogarth-Scott