PRESS RELEASE: Social networking and community engagement company Community Engine has unveiled an easy, fast and cost-effective way for tourism marketers and operators to harness the phenomenal power of social networking to boost their business.
Community Engine’s new Tourism and Travel Engine is a unique product innovation in social networking, providing tourism marketers the opportunity to take full advantage of social media to promote their destination, or any other tourism product, to the world.
The launch of the company’s new Tourism and Travel Engine comes just days after Tourism Australia executive chairman Rick Allert told tourism marketers at a conference in Sydney that the tourism industry needs to embrace social networking to diversify its marketing campaigns.
“As more of the world continues to embrace the internet in new and diverse ways, this is an obvious medium we need to fully utilise to convey the depth and breadth of Australia’s tourism experiences,” Mr Allert said at the conference.
“The internet, through social sites such as Facebook, enables us to convey moving and still images, as well as words, what a trip to Australia might entail, and to give others the opportunity to tell their stories.”
Community Engine’s new product enables tourism marketers to easily build an online environment that combines their own authoritative editorial content with authentic comments from real travelers about their tourism experiences.
It also lets tourism marketers develop their own social network space to allow users to talk to one another and post ideas and information, relevant to all inbound visitors, to build a community around their destination and turn visitors into advocates for their business or brand, and, crucially, to understand who their visitors really are and what they really want.
Established two years ago, Community Engine enables many types of organisations – ranging from large companies to not-for-profit associations – to harness the power of social networking and community engagement technology to increase revenues, decrease costs and improve stakeholder satisfaction.
This can be in the form of connecting businesses to their customers, associations to their members, politicians to their constituents, management to their staff or people to their communities.
The managing director of Community Engine, Piers Hogarth-Scott, said that the beauty of the company’s Tourism and Travel Engine was that it allowed destination marketers to establish their own social network ensuring they’re at the centre of the conversation, whilst integrating with mainstream social networking sites such as Facebook.
“There is no doubt that with the success of marketing such as the Tourism Queensland “Best Job in the World” campaign that social networking is one of the most powerful weapons in the tourism marketer’s armoury,” Hogarth-Scott said.
“Our Tourism and Travel Engine is a modular, scalable, cost effective and future proof product that can help destination marketers get the maximum benefit of establishing their own social network,” he said.
Community Engine’s growing client base includes Qantas, New South Wales Government, Australian Government, Mortgage & Finance Association of Australia, Events New South Wales, the Australia Council for the Arts, the ACTU and Australia’s largest community radio licensee, FBi Radio.
posted by Venessa in the category Press Releases
Tags: engine, social networking products, tourism, travel
