MEDIA RELEASE: Social networking and community engagement technology company Community Engine has unveiled an easy, fast and cost-effective way for associations to build their own online communities to better engage with their members and cement member loyalty.
Community Engine For Associations is a unique product innovation in social networking and membership management, designed specifically for associations to help them take full advantage of the social media phenomenon that is sweeping the world and changing the way people communicate with each other.
Community Engine managing director Piers Hogarth-Scott said: “Community Engine for Associations is about enabling associations to harness the practical benefits of social networking and automated membership management.”
“The social networking era is all about making it easy for members of communities such as associations to talk to each other and engage on a meaningful level with the people who run their organisations.
“For associations, social networking integrated with online member management has enormous scope to enable better understanding and communication with their members, deliver administraiton efficienies and ultimately, increase revenue, decrease costs and improve stakeholder satisfaction,” Hogarth-Scott said.
Hogarth-Scott said that with social technology having gripped the world via sites such as Facebook, Twitter, YouTube, Flickr, social networking technology is now in regular use by most of the connected population.
Community Engine for Associations provides the answer with a simple and complete online community solution for all types of associations, integrated with enterprise-level member management software.
A raft of features streamline member management for associations and facilitates member engagement. These include:
- A social networking platform to engage and connect association members and constituents, allowing members to communicate directly with each other and create and join groups with in-built discussion platforms
- An easy-to-use membership management system with built in e-commerce functionality including member registration, member search, account history and notes
- Management of multiple member types including non-member contacts plus pending, active, lapsed and cancelled members
- Powerful automated financial features for membership fees that facilitate secure recurring billing, credit card & direct debit payments for multiple tiers of membership
- User-friendly content management for articles, blog, news, announcements and media
- Event marketing tools with calendar and invite mechanisms
- CRM and Email campaign tools
- User generated content allowing association members to contribute to its website
“Community Engine for Associations enables associations to harness the power of social networking by building flexible social spaces where members can exchange views, advice and guidance on subjects of strong mutual interest, as well as enjoying easy access to updated information about their association,” Hogarth-Scott said.
“Community Engine believes fervently in the power of communities and in the ability of social networking to allow members of a community to stay connected and engaged in ways that weren’t available even a few years ago.
“The way we’ve designed our social networking technology means that these associations can come to us for a modular and future proof product that’s demonstrably effective and easy to use, even for associations that might have worried that developing their own online community was far too daunting,” he said.
-ends-
For more information, please contact:
Simon Lloyd
Senior Consultant
Access Public Relations
Tel: 02 9279 4001
M: 0424 470 923
E: simon@accesspr.com.au
About Community Engine
Community Engine (www.communityengine.com) provides social media, membership management & community engagement technology, products and services to all types of organisations including business, government and the not-for-profit sectors. Community Engine’s social networking technology directly connects businesses to their customers, associations to their members, governments to their citizens, management to their staff, politicians to their constituents and people to their communities. Community Engine’s growing client base includes the Australian Government, Events New South Wales, the ACTU, the Mortgage and Finance Association of Australia, the Australian Labor Party, the Australia Council for the Arts, NSW Parks & Wildlife, Creative Sydney, Tourism Tasmania, the Transport Workers Union of Australia and FBI Radio. Community Engine was established in 2007 and is headquartered in Sydney with local offices in Adelaide, Brisbane, Canberra, Darwin, Melbourne and Perth.
posted by Piers Hogarth-Scott in the category Media Press Releases Social Media Social networking membership management
Tags: associations, membership management, membership manager, Social networking
