Comments on: Jetstar reaching new heights through social media http://www.communityengine.com/jetstar-reaching-new-heights-through-social-media Community Engine provides proprietary social networks and community engagement technology for businesses, government and the not-for-profit sector to improve stakeholder satisfaction, increase revenue and decrease costs. Wed, 30 Nov 2011 10:46:00 +0000 hourly 1 http://wordpress.org/?v= By: Timbo http://www.communityengine.com/jetstar-reaching-new-heights-through-social-media/comment-page-1#comment-205 Timbo Sun, 20 Jun 2010 22:46:11 +0000 http://www.communityengine.com/?p=1226#comment-205 Yea Fay, i agree with you completely. you mentioned that the negative impact would be carried by social media. And it seems to be true that bad news travels faster and more widely than good news. Hence the more reason to leverage the same network to carry the better message! My earlier comment regarding a social media revolution appears to have some justification now。 the iPad has been out in AU for a couple of weeks, and it is an excellent delivery device for the socially mobile. Piers, have you got one yet? Yea Fay, i agree with you completely. you mentioned that the negative impact would be carried by social media. And it seems to be true that bad news travels faster and more widely than good news. Hence the more reason to leverage the same network to carry the better message!

My earlier comment regarding a social media revolution appears to have some justification now。 the iPad has been out in AU for a couple of weeks, and it is an excellent delivery device for the socially mobile. Piers, have you got one yet?

]]> By: fay http://www.communityengine.com/jetstar-reaching-new-heights-through-social-media/comment-page-1#comment-153 fay Thu, 06 May 2010 13:23:19 +0000 http://www.communityengine.com/?p=1226#comment-153 If Jetstar want to increase profits, one way may be cutting costs. But a better way is to improve their customer experience across the board. If their customers get smoother transactions, they are more likely to return or even recommend JetStar, and we all know the power of word of mouth. No amount of social media ads are going to compare to the negative feedback brands get when unhappy customers talk to their social networks. If Jetstar want to increase profits, one way may be cutting costs.
But a better way is to improve their customer experience across the board.
If their customers get smoother transactions, they are more likely to return or even recommend JetStar, and we all know the power of word of mouth.
No amount of social media ads are going to compare to the negative feedback brands get when unhappy customers talk to their social networks.

]]> By: Timbo http://www.communityengine.com/jetstar-reaching-new-heights-through-social-media/comment-page-1#comment-123 Timbo Sun, 11 Apr 2010 12:29:06 +0000 http://www.communityengine.com/?p=1226#comment-123 Well done Piers. I am starting to see your viral social media vandalism reach new levels. I thought of a great new name for a website. Twitbook. No, seriously, you make some valid remarks. It is more than social media. The next revolution will be the delivery mechanism, not the genre. Well done Piers. I am starting to see your viral social media vandalism reach new levels. I thought of a great new name for a website. Twitbook. No, seriously, you make some valid remarks. It is more than social media. The next revolution will be the delivery mechanism, not the genre.

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