powering Australia's discovery of the third place

Community Engine provides social media, membership management & community engagement technology, products and services for all types of organisations, including business, government and the not-for-profit sector.

Social networking and social media has revolutionised the way the world does business – but if it has yet to change the way you do business, then it’s time to get on board. Our software harnesses the full power of emerging social technology and community engagement, allowing you to form direct and meaningful relationships with your customers and key stakeholders.

But why is social media so important, and what does it mean?

In broad terms, the new online experience is based on the principles of interacting more directly and openly with customers and constituents, responding to questions and critique and engaging in two-way dialogue. A good relationship with your constituents will encourage them to ‘spread the word’ on your behalf through their social networks – in effect, becoming an authentic advocate for your message or cause, and extending your reach into hitherto unreachable areas.

Harnessed in the right way, social media is without doubt the most effective and efficient way to reach your customers and your potential customers. It can be an incredibly powerful business asset, and one that is being embraced at tremendous speed the world over.

According to E-Consultancy, “It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people…In less than nine months, Facebook added 100 million users.”

The scale and speed at which social media has injected itself into the global psyche is without precedent – and, unless we adjust to embrace this phenomenal change, we will simply be left behind.

Put simply, if you’re not engaging with social media now, then you’re missing the opportunity of a generation to build a long term strategic business asset.

Learn more about building your own social network with Community Engine >