Comments on: Social Media ROI http://www.communityengine.com/social-media-roi Community Engine provides proprietary social networks and community engagement technology for businesses, government and the not-for-profit sector to improve stakeholder satisfaction, increase revenue and decrease costs. Wed, 30 Nov 2011 10:46:00 +0000 hourly 1 http://wordpress.org/?v= By: Brenton Gieser http://www.communityengine.com/social-media-roi/comment-page-1#comment-80 Brenton Gieser Fri, 19 Feb 2010 17:35:20 +0000 http://www.communityengine.com/?p=1116#comment-80 I love what Amber is saying in reference to cause and correlation. Many of the social media tools today are great to move a message but because the move messages so rapidly make that message hard to track...plus how can you track what is being done to that message. That's why a data analyst is so important...a human that can synthesize the information that is given by the best tracking tools avaliable right now. On another note...if brands focus on creating custom social technology that will engage their target demo, it is typically easier to track activity behind those applications. First of all the brand has full control over the architecture of the technology and secondly they have more control of the analytics systems they employ. Always enjoy the fun topic of social ROI :) I love what Amber is saying in reference to cause and correlation. Many of the social media tools today are great to move a message but because the move messages so rapidly make that message hard to track…plus how can you track what is being done to that message. That’s why a data analyst is so important…a human that can synthesize the information that is given by the best tracking tools avaliable right now.

On another note…if brands focus on creating custom social technology that will engage their target demo, it is typically easier to track activity behind those applications. First of all the brand has full control over the architecture of the technology and secondly they have more control of the analytics systems they employ.

Always enjoy the fun topic of social ROI :)

]]> By: Jim Matorin http://www.communityengine.com/social-media-roi/comment-page-1#comment-77 Jim Matorin Fri, 19 Feb 2010 01:46:06 +0000 http://www.communityengine.com/?p=1116#comment-77 Before managers connect the dots between social media participation and sales, they need to connect the dots between their social media strategy and their overall marketing objective/strategies. The leaders will know how to play the Marketing Wheel of Fortune: http://bit.ly/8cG01K Before managers connect the dots between social media participation and sales, they need to connect the dots between their social media strategy and their overall marketing objective/strategies. The leaders will know how to play the Marketing Wheel of Fortune:
http://bit.ly/8cG01K

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